
From Recommendation to Payment: Bridging Medical Cannabis Care and Business Reality
Jennifer Makris, MBA, Founder, Cannabis Cash Consultants
As medical cannabis programs evolve, providers and operators face a growing tension between patient-centered care and the financial and regulatory infrastructure required to sustain compliant businesses. Physicians focus on outcomes. Operators focus on compliance, inventory, and survival. Financial institutions focus on risk. Rarely do these conversations happen in the same room. This panel brings together leaders from medical practice, dispensary operations, compliance, and financial infrastructure to examine how business systems directly impact patient access, affordability, and continuity of care. Moderated and anchored by the Cannabis Cash Queen—an expert in cash management, banking readiness, and retail financial systems—the discussion will explore how documentation standards, ERP integration, payment limitations, and regulatory constraints influence real-world medical access. Attendees will gain a clearer understanding of how disciplined financial systems support safe dispensing, protect providers, and ensure long-term program stability. The session reframes compliance and infrastructure not as administrative burdens—but as essential components of medical legitimacy.
Jennifer Makris, MBA, known as the Cannabis Cash Queen, is a respected industry leader with more than 20 years of experience in sales, logistics, and cash management. When cannabis was legalized in Florida in 2016, Jennifer quickly identified critical gaps between financial institutions willing to serve marijuana-related businesses, the availability of secure cash-in-transit solutions, and the lack of standardized education around on-site cash handling. Drawing on her background in high-risk, highly regulated, and cash-intensive industries, Jennifer became a trusted advisor to cannabis operators seeking to build secure, scalable financial operations. Her ability to translate complex challenges into practical, business-driven solutions has made her a go-to subject matter expert in cannabis cash, payments, and banking strategy. In 2022, she founded Cannabis Cash Consultants, where she advises license holders on optimizing cash handling, payments, and banking relationships to improve efficiency, reduce risk, and support sustainable growth. Her work spans both emerging operators and established multi-state businesses. She currently serves as President of the Cannabis Law, Accounting, and Business Association (CLAB) and Director of Strategic Partnerships for the Florida Cannabis Action Network (FLCAN), positioning her at the intersection of business leadership, advocacy, and industry advancement.