Best Practices for Managing a Marijuana Retail Business
Nicole van Rensburg, Co-founder and Chief Executive Officer, Bloom Medicinals
In this presentation, attendees will learn the five best practices for managing a retail marijuana business - understand the customer and their buying habits, optimize and diversify inventory offerings, ensure staff delivers great service, develop product promotions that incite action, and maintain a tidy and inspiring store appearance.
Nicole van Rensburg is the co-founder and Chief Executive Officer of Bloom Medicinals, a family-owned medical marijuana business with operations in multiple states. As an early entrant in the cannabis industry, Nicole has guided the company through several of the most competitive, state-run vetting and selection processes. In the last five years, she’s grown the Company from 4 employees to over 180 and turned all business units profitable within twelve months. Nicole has been featured as an industry thought leader for USA Today, Chicago Tribune, The Marijuana Policy Project, The National Conference of State Legislatures, and Crain’s Chicago Business. She is also a member of YPO’s Palm Beach chapter.