Taking a Deep Dive into Cannabis Consumer Demographics
Josefine Nowitz, MBA, Co-Founder & Managing Partner, Cannabis Creative Group (CCG)
Developing a deep understanding of your target audiences is key to positioning your brand for success. After all, the more insight you have into your audience the more you will be able to tailor your messaging. Join Josefine Nowitz, Co-Founder of Cannabis Creative Group for a look inside the various audiences that make up today’s cannabis consumers-millennials, Generation X, baby boomers, micro-dosing moms, and divorced dads. Learn what differentiates each market segment, what motivates them to buy, where to reach them and how to speak their language.
Josefine Nowitz is the Co-Founder of Cannabis Creative Group (CCG), a full-service marketing agency providing web design & development, digital marketing and branding services. A key member of the CCG team, Josefine manages all CCG’s marketing and sales initiatives. Josefine earned an MBA from Fitchburg State and a BA in Business Administration in Operations & Information Management from the University of Massachusetts Amherst. Prior to founding CCG, Josefine served as the Director of Business Strategy for Champ Internet.